We had a 4 week timeline to plan out the site structure, wireframe, design, develop, and QA. We made sure that this mobile-first website was working and looking great without any issue for its users to view rooms and book.
When designing, I had to keep in mind the core hierarchy for navigation on the site, and what the property wanted to focus their attention on for the type of audience they were targeting to get bookings from. Providing the blueprint in sitemaps and wireframes, I was able to help target and pinpoint the functionality needs that were ideal for the hotel to feature.
Once the site was designed I had to make sure that it had the same look and feel as the rest of the brand to maintain consistency.
I also had to ensure that the design decisions for styling the site holds accessibility in mind as well. With a lot of light colors in the Wagner’s palette, it was important to make CTAs and typography clear for any user.
Since launch the client has received over 316% increase in organic search referred revenue.
Collaboration. Direct communication to different departments helped streamline this project in a much more efficient manner. I worked alongside dev during QA, rather than having back and forth emails to make sure any changes were made quickly.