With the guidance of my art director at 300FeetOut, I assisted in designing a matured version of the brand that City Beer Store is known to have: adventurous, fun, but also fresh and a bit more elevated. My role as one of the designers was to help assist in reflecting this new look and feel by creating brand guidelines showing how to use their new typography, color palette, photography, and a refreshed/modernized logo.
Template builD & print Collateral
Once the brand was finalized, it was time to build the site. Due to the requirements of the client, we built the site using Shopify in order to keep future thinking in mind with products they wished to sell on the site. In this phase it was my responsibility to research and find a template that could accommodate the look and feel that the new brand represented, while still being easy enough for the client to manage on their own. Once the template was chosen, I went in and customized the CSS and typography to match the brand, and populated the site with the correct pages and content provided.
Along with the website, the client also needed help with print collateral. I assisted in designing a multitude of templates for menus and event posters that the client could update in-house, as well as creating a new set of business cards reflecting the now-current brand identity.