Alohilani needed a new website to reflect all the amenities and features that they offer at the property, and translate their perspective on an authentic experience through a digital format. All the information architecture had to make sense for a website holding so much information for a resort. We needed to show their 5 restaurants, all the amenities, 17 room types (ADA included), events, specials, blog, etc. to help highlight why Alohliani is such a destination point.
45% of bookings for the hotel are made online, but OTA is approximately 35%. The website was to be built in hopes of driving more direct booking contributions to 25%.
Alohilani’s aspired competition aligned with hotels such as Sheraton Waikiki, Hyatt Regency, Hawaii Prince, and Hilton Hawaiian Village, and wanted its location, amenities, and lifestyle hotel to help it stand out against its competitors.
Because the resort is so robust, the website needed to reflect that as well. We took current IA from the existing website, and assessed which pages were essential for the new site, and which ones we could remove, as well as new ones to be added.
We showed the client final design concepts without showing the wireframe first, and it cost us time with having to back and redo components due to their feedback. It went through several iterations before we were able to land on a dynamic homepage for desktop and mobile that the client was happy about.
I worked on designing components for development that allowed the hotel to show all that it has to offer; from constant press and blog posts, to big events and special packages. One of the big ideas we wanted to venture into was featuring movement through video capability. The designs were created to make sure that they also all worked effectively on mobile.
Since launch the client has received over 203% in search engine traffic and a 38% boost in organic search engine traffic. The website has also won over 6 awards for its design. The client has been more than pleased with the work done on it, and we consistently work with them to make sure the site is updated and running smoothly with UX recommendations.